CULTUREFLY 5 YEAR ANNIVERSARY
CultureFly celebrated their 5 year anniversary as a company in the fall of 2020. We wanted to use this exciting news as a part of a weeklong promotional campaign with the goal of gaining more followers on our social accounts as well as raising brand awareness. My idea for this campaign was to get all of the amazing artists in the company involved to re-create their version of the CultureFly logo in their own style. We have so many awesome artists on the product development teams and the marketing team that I wanted to showcase the talent around the company. I coordinated the effort to get these drawings in time, as well as directing the designers on the marketing team to create a full set of graphics and video for the campaign.
This was my CultureFly bug! Made out of a collage of my own photography as well as found photos.
Over the week we did a variety of giveaways and 'scavenger hunts' on our website selling items for a very low price. We were able to move a lot of old inventory as well as gain a huge amount of new social followers over the weekend. Overall, this campaign was a huge success!