CINEMATICA AND THE LEADERBOARD

Graphics and branding for YouTube channels Cinematica and The Leaderboard.

I helped start and lead the branding for Frederator's new YouTube channel, Cinematica. We wanted to create something that could

encompass all live action videos, movies, and TV. We didn't want to rely too heavily on film reel and ticket stub imagery, like most content in

 this broad category, and we needed something that felt relatively new and not 'too old school.' I came up with the idea to center the branding

around projections and bright holographic colors on dark backgrounds. The first thing I created was the 'Cinematica' typeface logo.

I then presented my ideas to one of our

illustration interns, Pat Hughes, who came up with

this awesome concept for a Fred Head logo.

Pat's concept was then sent to a CGI artist to get

the Fred Head to fit in more with the live action

movies, videos, and TV category.

I helped start and lead the branding for Frederator's new YouTube channel, Cinematica. We wanted to create something that could

encompass all live action videos, movies, and TV. We didn't want to rely too heavily on film reel and ticket stub imagery, like most content in

 this broad category, and we needed something that felt relatively new and not 'too old school.' I came up with the idea to center the branding

around projections and bright holographic colors on dark backgrounds. The first thing I created was the 'Cinematica' typeface logo.

The branding was used across all aspects of the YouTube channel, including end cards like the one I created above!

Branding for The Leaderboard had been mostly solidified 

by a previous designer, but we still needed a Fred Head logo. This was the idea we presented to a CGI artist.

The CGI artist's final return! This

Fred Head definitely fit in with The Leaderboard's content: video games.

© Lauren Emory 2019